How to sell $10,000+ engagements by hearing what clients won't say out loud
The free High-Ticket Expert Kit: two field guides and a 9-minute lecture from the marketer who filled a 26,000-seat Tony Robbins event. No funnels, no ad hacks. Just the part of selling that almost nobody teaches.
Get the kit for $191$0
Two guides + video lecture, sent to your inbox
Here's what's happening to good experts right now
- You finish another course, save a few lessons, maybe implement something. Then you go back to the same clients, the same rate, the same role.
- Prospects compare you with ten others who "do the same thing". The cheapest one wins, or you win by giving a discount.
- You can write $10,000 on your price list. Saying it out loud on a call is a different story.
- Somewhere around $3,300–4,400 a month, new tools stop moving your income at all.
So you do what you were told: more content, more calls, more hours.
Tools are 30% of the result. The other 70% is how clients read you.
Premium clients don't buy your process: the calls, modules, templates and ad setup. They buy a change in their situation, and a person they feel safe making that change with.
After a talk years ago, a brand owner sat down with me to "fix his marketing". Ten minutes in it was clear he didn't need marketing. He was embarrassed by a cheap product in front of friends who wear premium brands. He bought a new premium direction instead. The kit shows you how to hear that on your first call.
Everything in the High-Ticket Expert Kit
The Hidden Motive Playbook
- The 3 hidden motives behind every $10,000+ purchase: permission, presence, belief
- 10 discovery questions that surface the true request
- A worksheet to rewrite your offer from "deliverables" to "the change"
15 Expert Tattoos
- 15 mistakes that cost me more than $110,000 and ten years
- Why income stalls at $3,300–4,400 a month, and what moves it
- A self-diagnosis that shows exactly where your growth is blocked
High-Ticket Clients: The Hidden Motive
- The pyramid of client requests, from craftsman to partner
- The real story of the brand owner who asked for ads and bought a premium brand
- When to switch your expertise off and just be there for the client
Hi, I'm Max.
I started as an SMM specialist making $330 a month. Today I sell strategy engagements for $11,000.
As CMO for the official partner of Tony Robbins events in Russia, I grew delegations to his seminars in London, Singapore, Miami, Amsterdam and Sydney from 50 people to 3,500, and promoted a 26,000-person event in Moscow. Then I produced Eckhart Tolle's event for 6,000 people, built my own school to about $1M in revenue, and wrote strategy for more than 50 companies and expert brands.
The kit is the part of that experience I wish someone had handed me at $330 a month.
"Max is a psychologist first. Then he builds the marketing."
"In his training he gives you the tools, from the technical side to all sorts of funnels. But the coolest thing is that Max focuses on mindset and psychology. He builds all his marketing on psychology. That's exactly what I was looking for."
"When I first came, I was a fan of tools too. I realized I used to think it was all about the tools. It's not. Everything works on a much deeper level."
"Even though I was on the basic package, Max always answers any questions. He won't butter you up. He'll tell you how it is, and that gives you a push and real results."
Built for experts who already sell
This is for you if
- You sell consulting, coaching or a done-for-you service
- Clients like your work but compare you on price
- You want to move from $1–3K packages to $5–15K engagements
- Your sales calls feel too much like explaining a process
Skip it if
- You want funnel templates or ad hacks
- You haven't sold your expertise to anyone yet
- You plan to win by being the cheapest option
Common questions
Is it really free? What's the catch?
It's free. After you read it, I'll invite you to a free 30-minute Expert Audit. Take it if it's useful, skip it if not.
I'm not a marketer. Will this help me?
Yes. Coaching and consulting are methods of working with people, not niches. Whether you teach design, psychology or business, you're working with the client's mind. The examples cover all of these.
Do I need an audience or an ad budget?
No. The kit is about how you sell on calls and how clients read your offer. It works with five leads a month as well as five hundred.
How long does it take?
The video is 9 minutes. The Playbook is a 20-minute read. The Tattoos take about 40 minutes, and each one stands on its own.
What happens after I sign up?
You'll get both guides and the video straight away on the next page and in your inbox. Then a few emails with stories from my work over the next week.
Here's everything you get, free
- The Hidden Motive Playbook (12 pages)
- 15 Expert Tattoos (21 pages)
- 9-minute video lecture: High-Ticket Clients
- An invitation to a free 30-minute Expert Audit
P.S. If you only remember one thing from this page: the client decides your level before you name your price. They decide it by the altitude from which you describe your work. The kit shows you how to change that altitude.